Our History
By combining tradition with high standards and modernity, we have reinvented salt while respecting its centuries-old art.
It is said that my grandfather, Georges Binet, wigmaker and confidant of Louis XIV, introduced salt to the king's court in 1660. It was harvested in the town of Batz, capital of salt in the country of Guérande. Since then, in my family ennobled in 1718, the adage is still passed on:
"King's salt, in the marshes of the town of Batz you will crystallize, never mixed, never crushed, in an easterly wind you will be born! "
High standards are the driving force behind our relationships with nature and with all of our employees, with the greatest respect for everyone. Our salts thus concentrate all the richness of nature but also of the men and women who accompany us and allow us to strive a little more each day towards excellence.
Marshland, made of blue clay, is made up of many minerals whose vital benefits for living organisms have been known since the dawn of time. During crystallization, they will penetrate into the heart of each grain to give it, depending on the flowers, a unique flavor.
Born from the incessant meeting of land and sea, salt harvested in salt marshes feeds on their benefits. The properties of salt are as much derived from the minerals of land on which it crystallizes only nutrients from the waters rich from the ocean.
The right balance of the work of man and nature is the common thread of all of our projects. Nature us gives water, earth, wind, and sun. We let's just observe it, listen to it, understand it always better and to guide it with humility to harvest every grain.
To preserve all the minerals and nutrients that nature spontaneously offers us, we drain our salts naturally for about 9 months. They are then sorted manually one by one. This sorting is an essential step, carried out by an extraordinary team of people with disabilities, endowed with an incredible capacity for precision and patience, which sublimates each grain.
